My favorite incentive approach is a “Mega Millions lottery,” where one’s voting receipt is also one’s lottery ticket. The lure of a major prize could and would motivate people to vote, the same way the multimillion dollar Mega Millions prize in 2012 motivated many to stand in line for hours for a chance to buy a lottery ticket that gave a one-in-176-million chance to become a multimillionaire. A lottery could increase turnout dramatically and overnight, and is a model that could be employed at all levels (say, a chance to win a car donated by a local dealer for a local election).
Our board member Norm Ornstein in The Atlantic, on his favorite idea for increasing America’s dismal voter turnout.

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